Rod Stewart, Perry Farrell & more join social media campaign for World Environment Day

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Rod Stewart and Jane’s Addiction frontman Perry Farrell are among dozens of celebrities who will use their social media on Saturday to call for help in solving the issue of climate change.

Saturday, June 5, is United Nations World Environment Day, and those stars are part of the “celebrity task force” taking part in the Climate Change Call for Code initiative.  It asks those who “code” — like developers and people in the tech industry — to use their skills to help develop solutions for the biggest, most pressing issues facing the planet, including climate change.

Celebrity participants also include Melissa Etheridge, Kenny Loggins, Cher, Carole King, Barbra Streisand, Quincy Jones, Celine Dion, Sia, Don Cheadle, Pierce Brosnan, Kevin Bacon, Kyra Sedgwick, Eva Longoria, and Padma Lakshmi.

The Call for Code initiative was started in 2018 by David Clark with, among others, United Nations Human Rights and IBM, which has pledged $30 million to the cause.  As of now, there are 400,000 developers in 179 countries who are part of the project, which has also called for tech innovators to help find solutions for COVID-19 and fight for racial justice.

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